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Recruiters' personal brands "warm up" client and candidate leads

A recruiter's personal online brand is an essential part of their business development strategy, and generative AI is becoming increasingly useful in building this, marketing specialists say.

It's no secret that coming off a long period of high job volumes, many recruiters are now lacking the skills to pipeline and strategise their sales, The Toms co-founders Catherine and Stephen Toms tell Shortlist.

"They either have never really had to do BD effectively... or they have to rebuild that BD muscle because they haven't had to use it for years," Catherine says...